<aside> 📌 This page is designed to be shared with students and staff on the web. It contains all the necessary information about the course covered on a "Technological Entrepreneurship" Master program at Innopolis University.

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About

Course name: IT Business Start

Subject area: Technological Entrepreneurship

Lecture time: Tuesday 09.45-12.10, Thursday 09.45-12.10

Email: [email protected]

Instructor: Alyona Protasova

📜 Course Characteristics

<aside> ❓ What subject area does this course belong to

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Key concepts of the class

• Market sizing,
• Idea management,
• Testing ideas and hypotheses,
• Market research content and techniques,
• Data quality for a research
• Team building and managing
• Customer development
• Lean startup
• Jobs to be Done

What is the purpose of this course?

This course aims to give students theoretical knowledge and practical skills on how to assess market potential at an early stage of an IT startup (or any company) development. The ultimate goal is to teach students to conduct market research for their business before the product launch

Course objectives based on Bloom’s taxonomy